Selected work
4 projects
Campaign Planning · Event Strategy · Branding
Engage Summit 2026 — Building the Agentic Campus
Led the creative strategy and full-funnel campaign behind Element451's flagship annual conference. Engage Summit isn't just an event. It's a campaign platform. The "Agentic Campus" theme was built to carry through the entire year: from pre-show promotions and on-site activation to a gated on-demand library, a summer customer webinar series, evergreen paid media creative, customer and employee video testimonials, and a Digital AI Summit this fall. Every asset, every touchpoint, built to extend the moment well beyond the room.
The brand landed beyond expectations too. Higher ed professionals across LinkedIn flooded their profiles with orange, turning attendees into organic advocates and amplifying reach in ways no paid budget could replicate.
Media Network · Thought Leadership · Demand Gen
Enrollify — turning a media network into a pipeline engine
Serving as head of network for Enrollify, the higher education media company made possible by Element451. Responsible for the full show lineup, creator relationships, and editorial direction, and the strategy that connects thought leadership and audience trust directly back to the B2B SaaS funnel. Currently leading a full network revamp to sharpen positioning and scale reach. Enrollify isn't just content marketing. It's a network that makes the category.
"AI isn't here to replace us — it's here to help us provide better, more efficient support for our students."
Forsyth Technical Community College
"Element451 has enabled us to focus on what matters most — building relationships with prospective students."
University of Valley Forge
"We've saved about 160,000 minutes of staff time and improved our ability to engage with students in real-time."
Southeast Missouri State University
"By replacing costly legacy tools with AI teammates, we streamlined enrollment, improved yield, and reclaimed thousands of staff hours."
Southeastern University
Case Studies · Webinar Series · Video Production
Customer stories — the voice of real outcomes
Revitalized Element451's customer storytelling program with one goal: give customers a platform they're proud to be part of. The result? Customers now come to us asking to share their stories. A sign of real trust earned, not assumed. The program spans 10 written case studies with compelling narratives paired to measurable outcomes, 2 high-production video stories (debuted at Engage Summit, hitting public channels soon), and a monthly customer webinar series that consistently fills up. Most recently, partnered with Product to launch the Strategic Advisory Board, deepening the relationship between customer voice and product direction.
Content Marketing · Research · Demand Generation
The Creative Operations Report — 5 years of industry-defining research
Built and owned Lytho's flagship annual research report from the ground up, running for five consecutive years. Each edition surveyed 250+ creative and marketing professionals to produce benchmarking data that became a go-to reference for industry thought leaders and publications. Every report featured customer and expert commentary on the findings, and was the centerpiece of an integrated demand gen campaign that consistently outperformed.
